The head screen enterprises have unlimited scenery, the industry concentration has intensified, and it is difficult for small and medium-sized screen enterprises to get ahead

Recently, the listed companies in the LED display industry have disclosed the performance reports of the first three quarters. On the whole, they are in the development state of revenue growth. Due to the positive and effective prevention and control measures taken in China, the domestic market and terminal demand have recovered to a certain extent in a short time, and gave birth to the needs of remote office, distance education, telemedicine, etc, Led enterprises have increased their efforts to explore the domestic market. The overseas epidemic situation is repeated, and the overseas market environment is more complex and severe, but it has recovered on the whole, and the overseas business of LED screen enterprises is gradually picking up.

LED display industry concentration intensifies. What can small and medium-sized screen enterprises do to have names?

Although affected by the overall environment of the industry due to the rise in the price of raw materials and the shortage of chips, the impact on the leading enterprises is far less than that of small and medium-sized screen enterprises, because they have a stable supply chain system, industry resource accumulation and capital advantages, and they only shed a little blood like cutting their fingers. Although they can not heal quickly, they will not affect their normal development, But when to recover depends on the trend of the environment. The head screen enterprises seem to have a good body of "King Kong is not bad". Regardless of the overall background of the industry, they can always meet the market demand quickly, and can maintain a certain order volume even in the volatile epidemic period, at least without losing money. In fact, the core issue is not how strong the head screen enterprises have, but when they joined the Bureau. It is better to compare the development history of Shenzhen in the first year of the LED display industry. It is basically synchronous. With the spring breeze of reform and opening up in the last century, Shenzhen has developed since then. With the spirit of "pioneering", some people who took the lead in working in Shenzhen have made the first pot of gold, so they began to develop here and finally become the "indigenous people" of Shenzhen. They can live naturally by collecting rent. The same is true of the LED display industry. At the beginning of its development, it was an almost unfamiliar industry, and few people set foot in it. It was not until some people began to see the LED display and saw that it was almost blank in the domestic market that they began to realize that it was a potential industry, and the urban construction in the new century could not be separated from the LED display, Those people are now the leaders of the head screen enterprises. They saw the business opportunities early, so they took root in the industry, slowly grew bigger and stronger from small enterprises, and accumulated strength and resources from home to abroad. At the beginning of their development, the market competition is much smaller than now. Everyone is new and is crossing the river by feeling the stone. Moreover, there is a lot of policy support from the government. The whole environment is a thriving situation. Today, some advantageous resources accumulated by screen enterprises that have entered the industry for more than 10 years can still be profitable. The development of enterprises that entered the market before and after the epidemic is even more difficult, and the market competition momentum only increases. The advantageous resources occupied by the head screen enterprises have a certain scale and strength. The small and medium-sized screen enterprises that can name can often pick up leaks. Where are the screen enterprises that can't name?

It is better for small and medium-sized screen enterprises to take the initiative and start the first shot of brand advantage

China's LED display industry has experienced nearly 40 years of development. From the initial imitation and follow, to the strengthening of the whole industrial chain, channel development and the improvement of innovation and breakthrough ability, the whole industry is now a big turning point and a new starting point in the transformation channel of the great era. At the same time, under the influence of the current market environment, new changes are being detonated. Small and medium-sized screen enterprises, in addition to making tough moves in products, strength and technology, might as well tilt their energy in soft power, open up the pattern and avoid being a frog in a well.