Screen enterprises in the industry have gradually arranged intelligent display, and intelligent all-in-one machines equipped with software have become the focus of the industry. At the audio-visual exhibition, screen enterprises launched their own new products and various scene display solutions, including providing one-stop audio-visual solution services for scenes such as data center, smart center and conference room. At the same time, recently, display technologies such as outdoor large screen naked eye 3D and VR / XR virtual studio have also attracted much attention in the industry. These display technologies are different from traditional plane display. They are still equipped with LED large screen, but pay more attention to the playing content. Viewers will first be attracted by the content presented by these large screens, and then they will think that the original LED large screen can also achieve this level of content presentation. However, with the passage of time, some problems are gradually becoming prominent. At the moment of the continuous leap of display technology, the production of LED display video content seems to have been in a passive and backward stage.

The display content complementary to LED display may become another market segment in the near future

Demand is growing under prosperity

In recent years, 3D naked eye large screen has also returned to the audience's field of vision. In addition, with the rise of virtual display technology and meta universe concept, the display screen industry is still prosperous despite the impact of raw material prices. This year is also the first year of the 14th five year plan. Under the policy dividend, all industries have been greatly developed. As a display terminal product, LED display has always had in-depth cooperation with some industries. The policy dividends of these industries have also brought huge blue ocean market to LED screen enterprises.

With the progress of technology, the market competitiveness of LED screen to seize the display market is further strengthened, but another problem also appears. The content of large display screen is not enough. I wonder if you find that the 3D naked eye large screen on the street is shocking and attracts the attention of countless tourists. However, the large screen shows repeated content back and forth. No matter how much shock effect, it will be erased by repeated video content.

The display content complementary to LED display may become another market segment in the near future

The scene in the immersive experience hall, which has a novel business form, really makes people think that they have mistakenly entered another space, but only a few pictures rotate back and forth. Some science and technology pavilions attract the attention of tourists by virtue of the pictures such as color flow and collision played on the large screen. There are few new supporting video content outputs about such special display products in the industry, with long video update cycle and average quality. The recent integration of virtual display technology and LED display has promoted the progress in the subdivided fields of LED display industry, and the demand for such high-quality video content is also expanding.